The Founder of Next of Kin, and Mum to a 1-year-old rascal.

Before becoming a Mum, I was a Fashion Buyer who worked for all sorts of brands, from high-street to luxury. I tried to return to Buying when my daughter was 4 months-old and I couldn’t extend my maternity leave any longer, but ultimately the stressful days and travel was not compatible with a breastfed baby who was refusing a bottle (I told you she’s a rascal!).

Whilst out walking with my daughter I would often think about the types of kids clothes I would like to buy for her, but it wasn’t until my partner said in passing ‘Next of Kin would be a great kids brand name’ that the idea stuck and I couldn’t shake it.